Incorporated in 2015, ATIF Holdings Limited is a consulting company offering financial consulting services to small and medium-sized enterprise customers in China.
Since our inception, the main focus of our consulting business has been providing comprehensive going public consulting services designed to help small and medium-sized enterprises become public companies on suitable markets and exchanges. Our goal is to become an international financial consulting company with clients and offices throughout Asia. We have to date primarily focused on helping clients going public on the OTC markets and exchanges in the U.S., but we are in the process of expanding our service to listing clients on domestic exchanges in China as well as the Hong Kong Stock Exchange.
In China, a fast-growing economy and a positive market environment have created many entrepreneurial and high-growth enterprises. Due to restrictions imposed by China’s foreign exchange regulations, it is difficult for foreign capital to enter China’s capital market. Because of the strict listing policies and a relatively closed financial environment in mainland China, most small to medium sized enterprises in the development stage are unable to list on domestic exchanges in China. Therefore, many Chinese enterprises strive to enter international capital markets through overseas listing for equity financing.
We aim to assist these Chinese enterprises by filling the gaps and forming a bridge between PRC companies and overseas markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory and language expertise in several overseas jurisdictions. Our services are designed to help small and medium sized enterprises in China achieve their goal of becoming public companies. We create a going public strategy for each client based on many factors, including our assessment of the client’s financial and operational situations, market conditions, and the client’s business and financing requirements.
We launched AT Consulting Center and acquired CNNM (www.chinacnnm.com) to complement and facilitate the growth of our going public consulting service. Our AT Consulting Center offers financial consulting and advisory services to enterprises, government entities, and individuals in Shenzhen. Our financial and news platform CNNM markets our consulting services to potential clients, as well as help our clients distribute corporate news and worldwide press releases.
Going Public Consulting Services provide professional compliance services for enterprises planning to list overseas, help enterprises to establish operational culture for listed companies, and tailor personalized listing solutions for enterprises according to their actual situation. Going Public Consulting Services Include: Due Diligence, Listing Direction, Listing Methods, Project Optimization, Full Advisory Services and Follow-up Services.
Through its experience with domestic and foreign financial policies, related laws and regulations, and with rich practical experience, ATIF can analyze the real situation of the enterprise looking for blind-spots in enterprise development, addressing financial issues, and designing comprehensive solutions for customers.
Assist enterprises to conduct investment and financial Due Diligence. Provide clear estimates of project financing needs, help companies build and measure their fair brand value, and provide professional investment and financing analysis reports.
Select high-quality M&A projects for customers and conduct preliminary project inspections. Assist customers to conduct due diligence, negotiation and agreement drafting services. Assist customers to complete the asset assessment report of the merger and acquisition target.
CNNM (www.chinacnnm.com) is a comprehensive news and financial information platform, which currently has more than 10 million registered members from Mainland China.
Jun Liu
President, Chairman of the Board and Chief Executive Officer
Mr. Jun Liu was appointed to serve as ATIF’s Chief Executive Officer on August 4, 2021 and to serve as President and Chairman of the Board of ATIF since July 10, 2020. Mr. Jun Liu served as ATIF’s CEO and Director from June 6, 2019 to July 9, 2020. Mr. Liu has over 20 years of enterprise management experience and served in management positions at Fortune 500 companies. He served as the President and Director of Asian Equity Exchange Group Co., Ltd., a subsidiary of a US public company Asia Equity Exchange Group, Inc. (“AEEX”), since November 2015. Mr. Liu served as the Chairman of the Board of Directors, President, and CEO of AEEX from July 2015 to September 2017, and the Chief Financial Officer of AEEX from December 2015 to July 2016. Mr. Liu founded Shenzhen Hubao Brother TV Co., Ltd. in November 2011 and was responsible for the company’s operations until June 2015. From May 2008 to December 2009, he served as the Chairman and President of Morgan Networks, an online shopping center in China. In December 2001, he founded an e-commerce company called the B2B.cn Group and served as Chairman and President and was responsible for company management and development planning until December 2007. During his six years in office, the B2B.cn Group developed into one of China’s ten largest e-commerce companies with 12 branches and 2,000 employees. From December 2000 to December 2001, he served as the head of marketing for the South China Branch of Alibaba. From February 2000 to December 2000, he served as the Vice President and President, successively, of the ZhongHua United Network. Mr. Liu holds a bachelor’s degree in Applied Physics from the Harbin Institute of Technology and a Ph.D. in International Finance from Camden University U.S.A. He is an economic consultant specially appointed by the Harbin Government, an EMBA visiting professor of Tsinghua University and Peking University. He was awarded the title of “Outstanding Innovative Entrepreneur in China” in October 2009, “Shenzhen Top Ten Person of the Year” in 2010 and “the Best CEO of Listed Company in China” in “Golden Bauhinia Awards” in 2018.
Yue Ming
Director and Chief Financial Officer
Ms. Yue Ming was appointed to serve as ATIF’s Chief Financial Officer since August, 2021 and has been on the team since the founding of ATIF in 2015. Ms. Yue Ming has more than 10 years of corporate finance and accounting experience. She has served as our accountant since August 1, 2018. Prior to joining the Company, she was employed by Asia Equity Exchange Group, Inc. and acted as financial manager from December 1, 2014 to July 31, 2018. From April 12, 2010 to November 30, 2014, she was employed by an international trading company, Shenzhen Yamuna Science and Technology Co., Ltd., as its financial manager. Ms. Ming started her accounting career at Shenzhen Huitian Accounting Firm on July 1, 2009 after she graduated from Central China Normal University where she majored in international trade.
| Name | Age | Role |
| Jun Liu | 44 | President, Chairman of the Board and Chief Executive Officer |
| Yue Ming | 34 | Director and Chief Financial Officer |
| Kwong Sang Liu | 56 | Independent Director |
| Yongyuan Chen | 55 | Independent Director |
| Lei Yang | 41 | Independent Director |
Jun Liu
President, Chairman of the Board and Chief Executive Officer
Mr. Jun Liu was appointed to serve as ATIF’s Chief Executive Officer on August 4, 2021 and to serve as President and Chairman of the Board of ATIF since July 10, 2020. Mr. Jun Liu served as ATIF’s CEO and Director from June 6, 2019 to July 9, 2020. Mr. Liu has over 20 years of enterprise management experience and served in management positions at Fortune 500 companies. He served as the President and Director of Asian Equity Exchange Group Co., Ltd., a subsidiary of a US public company Asia Equity Exchange Group, Inc. (“AEEX”), since November 2015. Mr. Liu served as the Chairman of the Board of Directors, President, and CEO of AEEX from July 2015 to September 2017, and the Chief Financial Officer of AEEX from December 2015 to July 2016. Mr. Liu founded Shenzhen Hubao Brother TV Co., Ltd. in November 2011 and was responsible for the company’s operations until June 2015. From May 2008 to December 2009, he served as the Chairman and President of Morgan Networks, an online shopping center in China. In December 2001, he founded an e-commerce company called the B2B.cn Group and served as Chairman and President and was responsible for company management and development planning until December 2007. During his six years in office, the B2B.cn Group developed into one of China’s ten largest e-commerce companies with 12 branches and 2,000 employees. From December 2000 to December 2001, he served as the head of marketing for the South China Branch of Alibaba. From February 2000 to December 2000, he served as the Vice President and President, successively, of the ZhongHua United Network. Mr. Liu holds a bachelor’s degree in Applied Physics from the Harbin Institute of Technology and a Ph.D. in International Finance from Camden University U.S.A. He is an economic consultant specially appointed by the Harbin Government, an EMBA visiting professor of Tsinghua University and Peking University. He was awarded the title of “Outstanding Innovative Entrepreneur in China” in October 2009, “Shenzhen Top Ten Person of the Year” in 2010 and “the Best CEO of Listed Company in China” in “Golden Bauhinia Awards” in 2018.
Yue Ming
Director and Chief Financial Officer
Ms. Yue Ming was appointed to serve as ATIF’s Chief Financial Officer since August, 2021 and has been on the team since the founding of ATIF in 2015. Ms. Yue Ming has more than 10 years of corporate finance and accounting experience. She has served as our accountant since August 1, 2018. Prior to joining the Company, she was employed by Asia Equity Exchange Group, Inc. and acted as financial manager from December 1, 2014 to July 31, 2018. From April 12, 2010 to November 30, 2014, she was employed by an international trading company, Shenzhen Yamuna Science and Technology Co., Ltd., as its financial manager. Ms. Ming started her accounting career at Shenzhen Huitian Accounting Firm on July 1, 2009 after she graduated from Central China Normal University where she majored in international trade.
Kwong Sang Liu
Independent Director
Mr. Liu has managed managed K.S. Liu & Company, CPA Limited, a company he founded, since May 1997. Mr. Liu is a practicing accountant in Hong Kong for over 20 years specializing in audit, taxation and corporate financial advisory. He is currently a non-executive director in a number of Hong Kong Stock Exchange listed companies. Mr. Liu graduated with honors from the Hong Kong Polytechnic University with a bachelor’s degree in Accountancy and holds a Master of Business Administration degree from the University of Lincoln, England. He is a certified tax advisor and fellow member of the Institute of Chartered Accountants in England and Wales, the Association of Chartered Certified Accountants, the Institute of Financial Accountants of the United Kingdom, the Institute of Certified Public Accountants of Australia, the Institute of Certified Public Accountants of Hong Kong, the Taxation Institute of Hong Kong, and the Society of Registered Financial Planners.
Yongyuan Chen
Independent Director
Mr. Chen has been a practicing lawyer in China and Australia for over 20 years. He is currently the director of China Commercial Law Co. Australia Pty Limited specializing in foreign investment, merger and acquisition and intellectual property laws. He holds a bachelor degree in international law from Jilin University of China, a Master’s degree in international economic law from Renmin University of China, and a Doctor’s degree in law from the University of Sydney. Mr. Chen is a member of the Pacific Rim Bar Association and All-China Law Society, a legal assistant to the Standing Committee of the Shenzhen Municipal People’s Congress, and a member of the WTO Committee of the Shenzhen Bar Association. He formerly served as legal counsel of the Ministry of Foreign Economic Relations and Trade, China National Technology Import and Export Corporation, and chief of the Policy and Regulation Division of Shenzhen Science and Technology Bureau. From April 2011, Mr. Chen has worked as senior partner at Guangdong Huashang Law Firm, Sydney Branch. From October 2007 to April 2008, Mr. Chen worked as senior partner at the Beijing office of the UK Law Firm, Lowells.
Lei Yang
Independent Director
Ms. Lei Yang has 17 years working experience in several Fortune 500 companies, engaged in business analysis, internal audit, financial management, etc. She received her first master’s degree in Information Management from Nanjing University in 2004, and her second master’s degree in Accounting from Bentley University in 2010. Ms. Yang is an American Institute of Certified Public Accountants Certified and an economist..
| Director | Audit Committee | Compensation Committee | Nominating Committee |
| Kwong Sang Liu | (1)(2)(3) | (1) | (1) |
| Yongyuan Chen | (1) | (1) | (1)(2) |
| Lei Yang | (1) | (1)(2) | (1) |
(1) Committee member
(2) Committee chair
(3) Audit committee financial expert
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