Company Profile

Incorporated in 2015, ATIF Holdings Limited is a consulting company offering financial consulting services to small and medium-sized enterprise customers in China.

Since our inception, the main focus of our consulting business has been providing comprehensive going public consulting services designed to help small and medium-sized enterprises become public companies on suitable markets and exchanges. Our goal is to become an international financial consulting company with clients and offices throughout Asia. We have to date primarily focused on helping clients going public on the OTC markets and exchanges in the U.S., but we are in the process of expanding our service to listing clients on domestic exchanges in China as well as the Hong Kong Stock Exchange.

In China, a fast-growing economy and a positive market environment have created many entrepreneurial and high-growth enterprises. Due to restrictions imposed by China’s foreign exchange regulations, it is difficult for foreign capital to enter China’s capital market. Because of the strict listing policies and a relatively closed financial environment in mainland China, most small to medium sized enterprises in the development stage are unable to list on domestic exchanges in China. Therefore, many Chinese enterprises strive to enter international capital markets through overseas listing for equity financing.

We aim to assist these Chinese enterprises by filling the gaps and forming a bridge between PRC companies and overseas markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory and language expertise in several overseas jurisdictions. Our services are designed to help small and medium sized enterprises in China achieve their goal of becoming public companies. We create a going public strategy for each client based on many factors, including our assessment of the client’s financial and operational situations, market conditions, and the client’s business and financing requirements.

We launched AT Consulting Center and acquired CNNM (www.chinacnnm.com) to complement and facilitate the growth of our going public consulting service. Our AT Consulting Center offers financial consulting and advisory services to enterprises, government entities, and individuals in Shenzhen. Our financial and news platform CNNM markets our consulting services to potential clients, as well as help our clients distribute corporate news and worldwide press releases.

Management Team

Jun Liu

CEO and Director

Mr. Jun Liu has been our CEO and Director since June 2019. Mr. Liu has served as the President and Director of Asian Equity Exchange Group Co., Ltd., a subsidiary of a US public company Asia Equity Exchange Group, Inc. (“AEEX”), since November 2015. Mr. Liu served as the Chairman of the Board of Directors, President, and CEO of AEEX from July 2015 to September 2017, and the Chief Financial Officer of AEEX from December 2015 to July 2016. Mr. Liu founded Shenzhen Hubao Brother TV Co., Ltd. in November 2011 and was responsible for the company’s operations until June 2015. From May 2008 to December 2009, he served as the Chairman and President of Morgan Networks, an online shopping center in China. In December 2001, he founded an e-commerce company called the B2B.cn Group and served as Chairman and President and was responsible for company management and development planning until December 2007. During his six years in office, the B2B.cn Group developed into one of China’s ten largest e-commerce companies with 12 branches and 2,000 employees. From December 2000 to December 2001, he served as the head of marketing for the South China Branch of Alibaba. From February 2000 to December 2000, he served as the Vice President and President, successively, of the ZhongHua United Network. Mr. Liu holds a bachelor’s degree in Applied Physics from the Harbin Institute of Technology and a Ph.D. in International Finance from Camden University U.S.A. He is an economic consultant specially appointed by the Harbin Government, an EMBA visiting professor of Tsinghua University and Peking University. He was awarded the title of “Outstanding Innovative Entrepreneur in China” in October 2009, “Shenzhen Top Ten Person of the Year” in 2010 and “the Best CEO of Listed Company in China” in “Golden Bauhinia Awards” in 2018.

Qiuli Wang

President and Chairman of the Board

Ms. Wang has been our president and chairman of the Board since July 2018. Ms. Wang served as the CEO of Shenzhen Haorong Guarantee Ltd. from January 2010 to June 2018. From May 2007 to December 2009, Ms. Wang served as VP at Shenzhen Morgan Network Technology Ltd. She graduated from the Shaanxi University of Technology. As a successful entrepreneur, she jointly founded B2B.cn, an E-commerce group and within 6 years grew B2B.cn into one of the top ten network marketing companies in China at that time, with 12 branches and nearly 2,000 employees.

Fang Cheng

Chief Financial Officer

Ms. Cheng has been our Chief Financial Officer (“CFO”) since September 2018. Ms. Cheng has also served as the CFO of Qianhai Asia Era (Shenzhen) International Financial Services Co., Ltd. since November 2015. From July 1984 to October 2015, Ms. Cheng served as the Chief Accountant of China Railway Zhuzhou Bridge Co., Ltd. She graduated from Correspondence College of Central Party School and has a strong understanding of international accounting and tax policies.

Board of Directors

Name Age Role
Qiuli Wang 45 President and Chairman of the Board
Jun Liu 42 CEO and Director
Kwong Sang Liu 56 Independent Director Nominee
Yongyuan Chen 55 Independent Director Nominee
Longdley Zephirin 47 Independent Director Nominee

Qiuli Wang

President and Chairman of the Board

Ms. Wang has been our president and chairman of the Board since July 2018. Ms. Wang served as the CEO of Shenzhen Haorong Guarantee Ltd. from January 2010 to June 2018. From May 2007 to December 2009, Ms. Wang served as VP at Shenzhen Morgan Network Technology Ltd. She graduated from the Shaanxi University of Technology. As a successful entrepreneur, she jointly founded B2B.cn, an E-commerce group and within 6 years grew B2B.cn into one of the top ten network marketing companies in China at that time, with 12 branches and nearly 2,000 employees.

Jun Liu

CEO and Director

Mr. Jun Liu has been our CEO and Director since June 2019. Mr. Liu has served as the President and Director of Asian Equity Exchange Group Co., Ltd., a subsidiary of a US public company Asia Equity Exchange Group, Inc. (“AEEX”), since November 2015. Mr. Liu served as the Chairman of the Board of Directors, President, and CEO of AEEX from July 2015 to September 2017, and the Chief Financial Officer of AEEX from December 2015 to July 2016. Mr. Liu founded Shenzhen Hubao Brother TV Co., Ltd. in November 2011 and was responsible for the company’s operations until June 2015. From May 2008 to December 2009, he served as the Chairman and President of Morgan Networks, an online shopping center in China. In December 2001, he founded an e-commerce company called the B2B.cn Group and served as Chairman and President and was responsible for company management and development planning until December 2007. During his six years in office, the B2B.cn Group developed into one of China’s ten largest e-commerce companies with 12 branches and 2,000 employees. From December 2000 to December 2001, he served as the head of marketing for the South China Branch of Alibaba. From February 2000 to December 2000, he served as the Vice President and President, successively, of the ZhongHua United Network. Mr. Liu holds a bachelor’s degree in Applied Physics from the Harbin Institute of Technology and a Ph.D. in International Finance from Camden University U.S.A. He is an economic consultant specially appointed by the Harbin Government, an EMBA visiting professor of Tsinghua University and Peking University. He was awarded the title of “Outstanding Innovative Entrepreneur in China” in October 2009, “Shenzhen Top Ten Person of the Year” in 2010 and “the Best CEO of Listed Company in China” in “Golden Bauhinia Awards” in 2018.

Kwong Sang Liu

Independent Director Nominee

Mr. Liu has managed managed K.S. Liu & Company, CPA Limited, a company he founded, since May 1997. Mr. Liu is a practicing accountant in Hong Kong for over 20 years specializing in audit, taxation and corporate financial advisory. He is currently a non-executive director in a number of Hong Kong Stock Exchange listed companies. Mr. Liu graduated with honors from the Hong Kong Polytechnic University with a bachelor’s degree in Accountancy and holds a Master of Business Administration degree from the University of Lincoln, England. He is a certified tax advisor and fellow member of the Institute of Chartered Accountants in England and Wales, the Association of Chartered Certified Accountants, the Institute of Financial Accountants of the United Kingdom, the Institute of Certified Public Accountants of Australia, the Institute of Certified Public Accountants of Hong Kong, the Taxation Institute of Hong Kong, and the Society of Registered Financial Planners.

Yongyuan Chen

Independent Director Nominee

Mr. Chen has been a practicing lawyer in China and Australia for over 20 years. He is currently the director of China Commercial Law Co. Australia Pty Limited specializing in foreign investment, merger and acquisition and intellectual property laws. He holds a bachelor degree in international law from Jilin University of China, a Master’s degree in international economic law from Renmin University of China, and a Doctor’s degree in law from the University of Sydney. Mr. Chen is a member of the Pacific Rim Bar Association and All-China Law Society, a legal assistant to the Standing Committee of the Shenzhen Municipal People’s Congress, and a member of the WTO Committee of the Shenzhen Bar Association. He formerly served as legal counsel of the Ministry of Foreign Economic Relations and Trade, China National Technology Import and Export Corporation, and chief of the Policy and Regulation Division of Shenzhen Science and Technology Bureau. From April 2011, Mr. Chen has worked as senior partner at Guangdong Huashang Law Firm, Sydney Branch. From October 2007 to April 2008, Mr. Chen worked as senior partner at the Beijing office of the UK Law Firm, Lowells.

Longdley Zephirin 

Independent Director Nominee

Mr. Zephirin was selected as the No. 1 Stock Picker by the Thomson Reuters Analyst Survey in 2010, and as a Master Stock Picker by the Wall Street Journal in 2008. Mr. Zephirin has served as the CEO and Director of Research at The Zephirin Group, Inc. since January 2014. From March 2015 to December 2016, he worked as a consultant at Barclays Wealth; from October 2006 to December 2012, he worked as an analyst consultant at Deutsche Asset Management. He attended Pace University Lubin School of Business where he studied Finance and International Law. Mr. Zephirin was a member of the board and benefit committee of Complexions Contemporary Ballet and Wiyo Ltd.

Board Committee Composition

Director Audit Committee Compensation Committee Nominating Committee
Kwong Sang Liu (1)(2)(3) (1) (1)
Yongyuan Chen (1) (1) (1)(2)
Longdley Zephirin (1) (1)(2) (1)

(1) Committee member

(2) Committee chair

(3) Audit committee financial expert

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